LUCOZADE RESEARCH

Lucozade was first made to help people get better when they were ill. It was given to children to give them energy so they could recover quicker. in the adverts they had children looking sad because they couldn't go out and play. as soon as he drank the Lucozade he could play with the other children. Around this time children and people in general weren't as healthy as medicine was not as developed and less was understood about health and the body. This gave lucozade a large target market with lots of people wanting to buy it. 

Soon we discovered more about health and medicine and they found that their brands target market was not as big anymore and that there sales were going down. they need to find a new way to to sell their energizing drink so they decided to make it into a sports drink. There advert had famous sports players drinking lucozade before a big race or match. people wanted to have the same energy as they players and be just as good as them so more people started buying it again making there sales go back up.

To have a good brand you need to find out who you are making your product for and who is going to buy it. you have to design your product around this so you have people wanting to buy. Lucozade realized their the people they were selling it to didn't really need or want it anymore so changed the products image into something that more people would buy. 

this is one of the new adverts were it is advertised for sports.

this an old advert when they were selling to ill people to energize them